Fashion
LVMH Takes Minority Stake in Aimé Leon Dore—Here’s Everything You Need to Know About the NYC Brand
French luxury conglomerate LVMH has just acquired a minority stake in the New York-based brand Aimé Leon Dore, through its investment arm, LVMH Luxury Ventures. With the backing of the global fashion group, the collegiate-inspired streetwear label will continue to expand under the groups’ guidance. The brand, founded in 2014 by Teddy Santis, has gained a large cult following, establishing a sector all its own within the streetwear space, collaborating with heritage brands—from New Balance to Clarks—and honing their signature new-nostalgic aesthetic. Existing under the LVMH umbrella will open up many markets for Aimé Leon, and expand their outreach—basically if… Read Full Article
By graziamagazine
0