“Meet People Where They Are”: Legacy Media Wants a Piece of That Gen Z TikTok Mojo

In May of 2019, when a 28-year-old Washington Post video journalist named Dave Jorgenson thrust his employer to the vanguard of Gen Z media by inaugurating @washingtonpost on TikTok, he followed two other accounts from the Post’s new handle. One was @ashtonkutcher. (Impostor.) The other was @nytimes. (Also an impostor.) “It was just some kid from somewhere around the world posting really weird dances,” Jorgenson recalls. “It was this joke that we followed The New York Times, but it’s not actually The New York Times.” As of last week, after prying “@nytimes” from the clutches of the weird dance guy,… Read Full Article