Microsoft Xbox Enters TV’s Streaming Wars With Samsung Gaming Hub App

TV’s streaming wars aren’t just about TV. Microsoft’s Xbox will bring cloud gaming to Samsung 2022 smart TVs starting June 30 — in a bid to bring videogaming to a broader audience, who won’t have to rely on a console — and eke out share in the battle for consumer attention on the connected TV screen. The company expects the Xbox app on Samsung Gaming Hub will be available in 27 countries. “We are bringing the Xbox app to Samsung Smart TVs first, and our intent is to explore other TV partnerships as part of the next evolution in our… Read Full Article