‘MILF Manor’ Was a Tough Marketing Sell, but Now TLC Is Eager to Own the Mother of All Acronyms

TLC marketers immediately knew that the new dating series “MILF Manor” would pose a challenge — just on its title alone. That’s not to mention its premise: eight single women, between the ages of 40 and 60, dating men who are decades younger. (And here’s the twist: That pool of men are the women’s sons.) “I think we all had a moment where we went, ‘Wait, what? What are we doing?’” TLC senior VP of marketing Jennifer Jakowicz says of “MILF Manor,” which premiered Jan. 15. “It was a slight moment of panic. Then we all kind of focused our… Read Full Article