Must Read: How Fashion Brands Are Investing in Diwali, Neutrogena and Chloe X Halle Collaborate With Howard University

Photo: Lauren DeCicca/Getty Images How fashion brands are investing in India’s biggest holiday Diwali season is upon us and festivities are likely to pick back up after two years of minimal celebrations, due to the pandemic. The lead-up to Diwali is India’s leading period for shopping, with many celebrators purchasing not just holiday decor, but also new fashion. According to YouGov’s Diwali Spending Index, the estimated intent to purchase among urban Indians is up this year at 94.45 points, a big jump from 80.96 in 2020. “It’s not just about running advertising campaigns to coincide with Indian demand peaks, such… Read Full Article