Netflix India Content Chief Monika Shergill Discusses Local Strategy – APOS India

Post pandemic, the Indian streaming audience is willing to consume varied content, and Netflix plans to serve them from around the world, as well as offering a plethora of local content, according to Monika Shergill, VP, content, Netflix India. Speaking at the APOS India media conference on Tuesday, Shergill said, “Over the last couple of years, we’ve had a dramatic growth … what we’ve really seen and learned over the last couple of years, particularly, is that the Indian audience is really ready for a lot of experimentation.” Shergill, who originally hails from the world of linear television, with stints… Read Full Article