NewJeans On “Ditto” & Their 2023 Resolutions

In the music video for their new song “OMG,” the five members of NewJeans are lost in different realities. As patients inside what appears to be a rehab center, Hanni, Minji, Hyein, Haerin, and Danielle explain their separate delusions. Hanni earnestly believes that she’s iPhone’s Siri; Minji, a doctor; Hyein, a princess; Haerin, a cat; and Danielle, in a ultra-meta twist, thinks she’s a part of the K-pop group NewJeans. The six-minute cinematic visual directed by South Korean filmmaker Wooseok Shin is as ambitious and whimsical as it is strange — a bold creative decision for a young group who… Read Full Article