Parade Opens Its First-Ever Store In New York’s SoHo

Since Parade’s first official launch into the digital space back in 2019, the cult underwear brand has now opened its doors to its debut brick-and-mortar store right in the middle of New York’s bustling SoHo neighborhood. In only a span of two years, Parade has successfully rewritten the underwear narrative since its inception, releasing a range of must-have and size-inclusive basics and coveted collaborations, with each pair starting at only $8. The cult favorite brand has also been sported by just about every influencer and celebrity out there from the likes of Slayyyter, Sydney Sweeney, and more. Now, it strives… Read Full Article