Peloton And Chris Noth Release Parody Commercial After SATC Premiere

Sex and the City fans were utterly shocked last week when Mr. Big was killed off in the first episode of And Just Like That. In the reboot series, Chris Noth’s character suffered a heart attack after using a Peloton bike. As a result the company shares fell by 11 percent last Thursday leading to a 52-week low, according to CNBC. While Peloton was aware that its product would be used in the series, company executives had no prior knowledge of the plot until the episode was premiered globally. Just days after the PR disaster, the fitness giant partnered with… Read Full Article