Prada Partners With YoungArts to Discover Talent and Conjure Joy

The first thing one likely envisions when thinking about Prada and art is the iconic “Prada boutique” sculpture set in the middle of the Chihuahuan Desert about 35 miles from Marfa, Texas. Erected in 2005, it is “a faux store built following Prada’s boutiques aesthetic codes and provocatively conceived,” according to the Prada Group’s website under the rubric Third Party Projects. Its creators, Michael Elmgreen and Ingar Dragset, refer to it as “a pop architectural land art project.” Beyoncé famously posed for a couple of “candid” photos while jumping joyously into the air at the site—a Texas native being a… Read Full Article