Puma Considers Its Past, Present, and Future

When I spoke with Puma’s creative director June Ambrose on Zoom days before the brand’s Futrograde fashion show held during NYFW, she didn’t want to spoil anything. Instead she told me I’d know her favorite runway moment when I saw it. And while I wasn’t able to confirm with her, I’m pretty sure I spotted it when the fastest man in the world, clad in a black-tie logo tracksuit, took the slowest stride he’s likely ever taken in front of an audience. I know little to nothing about sports—I identified all other athletes (of which there were many) at the… Read Full Article