Ralph Lauren Launches Winter Experience on Roblox — With a Limited-Edition Digital Collection

Ralph Lauren is latest fashion brand to foray into the metaverse via Roblox—the British Fashion Awards debuted an interactive experience on the platform earlier this season—launching The Ralph Lauren Winter Escape, a holiday-themed gender-neutral limited-edition digital clothing collection available on the platform today through January 3, 2022. Yes, starting today you can dress your little Roblox avatar in preppy sportswear—digital revival pieces reminiscent of the brand’s iconic 90s-era Polo Sport line. “This heartwarming holiday experience instantly transports you into an alpine village where you can explore and enjoy the world of Ralph Lauren together with your friends,” said Christina Wootton,… Read Full Article