Rating Guys’ Bathrooms Is a Troublesome New TikTok Trend

Back in 2018, the #Shelfie took off and people started carefully staging and posting the products in their beauty cabinets. This led to a more curated and aesthetic approach from the marketing teams of beauty and wellness brands. Now, with Instagram becoming more casual again and Gen Z revolting against over-curation, the clearly staged shelfie is all but dead. However, people on TikTok are turning to the platform to create a new kind of voyeuristic product content. For instance, one specific type of video is filmed mid date, wherein beauty savvy TikTokers are posting videos of their potential partners’ bathrooms… Read Full Article