Roger Federer’s Rolex Is the Ultimate Watch World Flex

Welcome to Watches of the Week, where we’ll track the rarest, wildest, and most covetable watches spotted on celebrities. Buying a Rolex watch is no easy feat. The starting price alone is prohibitive for most folks, and that’s before we even start considering waitlists and the carefully manicured dealer relationships and towering secondary market prices and on and on. And, as Roger Federer’s watch proves, even after you clear those challenges there is always another velvet rope keeping most watch collectors from the ultimate prizes. At Wimbledon this past weekend, Rolex ambassador Federer wore a Cosmograph Daytona covered in orange… Read Full Article