Saks Potts Isn’t Looking for a TikTok Moment

Every brand wants to come out of gate strong, but few get a start like Saks Potts. The Copenhagen-based womenswear brand, which launched in 2014, became an instant cult favorite thanks to its poppy, fur-trimmed outerwear. But when you have such a hallmark design, how do you keep from becoming a one-hit wonder? Founders Barbara Potts and Cathrine Saks found a way with Saks Potts’ Spring 2023 collection, which showed during Copenhagen Fashion Week in the sunny city square at mid-day. The collection, which was one of its strongest since the rebrand in 2021, included a mix of easy, tailored… Read Full Article