Sarah Jessica Parker’s New Side Hustle Is Publishing Books

Sarah Jessica Parker’s most notable celebrity side biz has always been in tandem with her most infamous character Carrie Bradshaw’s: her Bloomingdale’s shoe brand SJP. Now, she’s getting in touch with Carrie’s literary aspirations as she announces the launch of her own publishing imprint this week. In partnership with independent publisher Zando, SJP will publish four to six books over a three-year span, and is planning to be “heavily involved” in the publishing process, from cover design to marketing (à la posting on Instagram for her 7.9 million followers). Zando seems to be the new go-to for celebs wanting to… Read Full Article