SkyShowtime to Complete European Streaming Rollout, Keep Showtime Brand Despite U.S. Shakeup (EXCLUSIVE)

SkyShowtime will complete its European roll-out this month with two remaining launches in Spain and Andorra, Variety can reveal. The two markets, which will launch on Feb. 28, take SkyShowtime’s footprint to over 20 markets and completes its European configuration, allowing the platform to now focus on building out a premium content offering that will help it compete with Netflix, Prime Video and Disney+ in Europe. The service is also establishing itself amid a turbulent time for one of its namesake brands. Paramount Global revealed earlier this month that legacy brand Showtime will be renamed as “Paramount+ With Showtime” in… Read Full Article