Sports Merch Is Getting Chicer

As a child growing up in ’90s-era Chicagoland, I was devastatingly aware that I was one of the chosen ones. The Chicago Bulls were my home team, and Michael Jordan my decorated commander, a lionheart I pledged to follow to the ends of the earth. While classmates shaved Benny the Bull into the sides of their buzzcuts, I collected the limited-edition T-shirts that seemed to appear out of thin air after each championship. But in 1998, at the conclusion of Jordan’s “last dance,” the world returned to its axis. I loved the Bulls, but I was a big kid now… Read Full Article