Supreme’s New Creative Director Is a Clue to How It Stays Cool While Getting Bigger

There was a fresh face with a big title at Supreme’s new employee orientation this week: Tremaine Emory, the founder of No Vacancy Inn, a group just as likely to organize a party as drop a pair of collaborative New Balances, and his own sportswear label Denim Tears. Emory will be the new creative director of Supreme, working alongside founder James Jebbia while continuing Denim Tears. He’s the first major hire since Supreme was acquired by VF Corp (which also owns Vans and The North Face) and is therefore the man who will lead the brand into its big corporate… Read Full Article