The Apple Watch Gets a Crucial Co-Sign

Anyone who follows John Mayer on Instagram is accustomed to seeing watches on his feed. Typically, they are very nice, very exclusive watches: Rolex “Rainbow” Daytonas, the new Audemars Piguet Royal Oak with gems set in a design that mimics an equalizer, one of Patek Philippe’s impossible-to-find sport watches. But he shared an unexpected message on Wednesday. “Did Apple just make….a tactical watch?” he wrote. “Been wearing the Apple Watch Ultra for a week…”—build that suspense, John!—”and it’s great.” This news probably registered as a sizable earthquake in Geneva. Because Mayer is not just any well-heeled and avid collector, he… Read Full Article