The Story of ‘Bing Bong’: How Rapper Nems Took His Viral Phrase From the Streets of NYC to the White House

Two words changed Nems’ life. The battle rapper, a mainstay of New York’s underground hip-hop scene since the ‘90s, casually said “bing bong” in an Instagram story — and then kept repeating it once people reacted. Since then, the catchphrase has traveled from the streets of Coney Island all the way to the White House. Ever the entrepreneur, Travis Doyle (Nems’ real name) dutifully released a similarly-titled song and found mainstream success. “I started the phrase in early 2021,” Nems explains. The rapper was showing off new merchandise on social media and the words “bing bong” just popped out of… Read Full Article