The Wit and Wordplay of Willie Norris

GQ Hype: It’s the big story of right now. It’s not uncommon for designers to become fixated on one aspect of their craft. Some think in terms of silhouette or fabric texture. Others may obsess over graphics or form. Willie Norris thinks deeply about words and the shapes of the alphabet. “It’s this tic I have,” the design director of the cultish performance-driven brand Outlier, and a rising fashion figure in her own right, tells me. “I always count the number of letters. I’ll spell backward, too,” Norris explains. It’s early summer in New York; in a week, rainbows and… Read Full Article