Trade Fair Rio2C Wraps Reflecting Brazil’s Streaming Market Battle

Rio2C 2022, one of Latin America’s largest entertainment industry trade meet wrapped May 1 reflecting the huge competition between streaming players in Brazil, the region’s main market. The first in-person Rio2C since 2019 featured sessions with over 200 market players, including Netflix, Prime Video, Disney Plus, HBO Max and local giant Globoplay, which are said to figure in this order on informal Brazil’s SVOD market rankings, as companies do not disclose subscription figures. Even though Brazil has a population of 214 million, only about 20 million pay for video content, noted Fabio Lima, founder and CEO of local Sofa Digital,… Read Full Article