U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says

Americans now watch more stuff on TV from streaming services than either broadcast or cable TV. Streaming platforms, led by Netflix, in July 2022 for the first time surpassed cable networks to claim the largest share of U.S. TV viewing for the month, according to new data from Nielsen. It was only a matter of time before the milestone was reached, as streaming usage has continued to climb while traditional TV declines amid the steady drip-drip-drip of cord-cutting losses. For the month of July, streaming among American TV households represented a record 34.8% share of total consumption, while cable and… Read Full Article