UOMA Beauty, e.l.f., MAC, Morphe, and More Are Teaming Up To Raise Funds For Black Founders

After Sharon Chuter founded the nonprofit Pull Up For Change and the #PullUpOrShutUp campaign on Instagram in June 2020, demanding companies to publicly disclose the number of Black employees in their corporate offices and in leadership roles, she kept her eyes on the beauty landscape to observe change and hold accountability for stagnancy. In 2021, she and the nonprofit organization started a campaign called Make It BLACK, to change connotations of the word “Black”, which includes petitioning for the Oxford English Dictionary and Merriam Webster Dictionary to update their definitions of the word black immediately. They also delivered iconic beauty… Read Full Article