Victoria’s Secret Acquires an Online-Only, B Corp-Certified Competitor

The $400 million acquisition of Adore Me says a lot about about how the famed and controversial lingerie giant is trying to reposition its business. Photo: Nicky Loh/Getty Images Victoria’s Secret & Co. fully acquired direct-to-consumer lingerie brand Adore Me for $400 million. The infamous lingerie company with its blockbuster deals and its (now-defunct) Angels show, tied in controversy and scandal, faced a years-long demise before rebranding and re-entering the cultural lexicon. “Adore Me is a technology-led, digital-first innovator in the intimates category that will help us bring differentiated experiences to Victoria’s Secret and PINK customers,” said Victoria’s Secret &… Read Full Article