Why Influencer-Favorite Slow-Fashion Brand Pretties Is Knocking Itself Off

A few months ago, Pretties founder Linda Meltzer was alerted by her own brand’s Instagram followers and influencer collaborators to the existence of a new brand that looked like a blatant copy of her own, from the delicate pointelle designs to the overall visual aesthetic. Having made clothes in Los Angeles since the ’90s, Meltzer was no stranger to knockoffs, but this was different: The brand in question didn’t copy just one item — rather, its entire offering was made up of products that looked nearly identical to Pretties’, minus a few details (and dollars). This illustrates a perennial challenge… Read Full Article