With Its Viral Graphic Tees, OGBFF Blurs the Line Between Clothes and Content

Last December, superstar YouTuber Emma Chamberlain posted a close-up of a T-shirt with about a paragraph’s worth of text. I stopped scrolling in awe, delighted by every word. It was that feeling you get from a meme that makes you wonder, “How did this person get inside my brain?” But because it was on an item of clothing, I wasn’t sure if I wanted to buy it or just send the post to all my friends. I ended up doing both. This is how I discovered OGBFF, a brand born on social media that consistently blurs the line between clothing… Read Full Article