With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care

Pritika Swarup, model and founder of Prakti Beauty. Photo: Courtesy of Prakti Beauty The process of using PritiPolish, a gentle rice powder exfoliator and Prakti Beauty’s staple product, feels ritualistic in itself. To scoop the appropriate amount of powder into your hand, you must use the provided golden keepsake spoon. And, once you apply a splash of water to prepare the scrub for application, you’ll notice that it “magically” transforms from white to lavender. “These details were all thought about when we were first creating PritiPolish,” Prakti Beauty Founder Pritika Swarup tells Fashionista. “All these little components are a part… Read Full Article