You’ve Been Pronouncing Adidas Wrong — How to Pronounce Adidas

When you say the word “Adidas,” do you pronounce it “Ah-DEE-das”? Well, I hate to tell you this, but nope, that’s not it. Sorry, buddy. Adidas is actually pronounced “Ah-dih-dahh,” according to a new video from the Today show. I know — your whole world has been shattered. In the video, several people try their hand at saying other commonly mispronounced brand names, including Zara, L’Occitane and Ouidad. Spoiler alert: Nobody really knows how to say these words. Zara is supposed to have a rolled “r” (it almost sounds like a “d”). And the first part of Estée Lauder is… Read Full Article